Flexcar
ROLE
Art Direction & Motion Design
CLIENT
Lafayette American
AGENCY
Flexcar
2022
YEAR
Flexcar, by Zipcar—your car on your terms. Say goodbye to car ownership, and hello to car havership.
On the heels of a major rebrand in 2020, Flexcar approached us to launch their service in two new markets. The campaign needed to distinguish Flexcar from all other methods of having a car, like owning, leasing, or renting.
As the art director and motion designer for Flexcar at Lafayette American, I primarily worked on organic and paid social posts and banner ads, as well as contributing to storyboarding and motion graphics for broadcast spots.
Paid Social
Created using a combination of After Effects, Illustrator, and Bannersnack.
Paid social videos were targeted towards two audiences using two unique headlines:
100% your car. 0% long term commitment.
Acquisition - people who have heard of Flexcar and are looking for a new car
Have a car for a low weekly rate, plus mileage.
Remarketing - people who are already familiar with Flexcar and are looking for a new car
Organic Social
Created using After Effects and Illustrator.
